Yesterday, in continuation of the development of soft and creative industries, a memorandum of cooperation was signed between the center and the headquarters for the development of soft technologies and creative industries and the center for the intellectual development of children and adolescents. This memorandum can be considered as another step towards the development of creative and knowledge-based companies; Companies that, while creating employment and currency, are a place to turn new ideas into creative and innovative products. This memorandum was also signed with the aim of developing the same companies in the field of children and adolescents on the basis of the "Creative House and Innovation Center".

In this way, creative and knowledge-based companies can now plan to take their share of the large market for children and adolescents. Commercialization of products and services in the field of children and adolescents is a goal that these companies can strive to achieve. Brain teasers and computer games, comic strips, games, toys and entertainment and various services are some of the various products available in this market. Also, as the Center for the Intellectual Development of Children and Adolescents are scattered throughout the country, creative companies and local knowledge-based people can be established in these centers. This capacity means that creative and innovative workforce do not feel the need to migrate to big cities.

$ 2.7 trillion market for creative industries

Parviz Karami, head of the center and secretary of the headquarters for the development of soft technologies and creative industries, points to the $ 2.7 trillion turnover of the creative industries in the world, as well as its direct employment of 50 million people and said: "Our country has one percent of the world's soil and one percent of the world's population, but we have 2 percent of the world's science production; "So if the production of our science leads to patents, products and services, of that $ 2.7 trillion, naturally, one percent should be ours." Karami also estimates that the turnover of the toys and entertainment sector is about $ 100 billion, of which $ 350 million belongs to Iran.

 

He considers most of this market to be imported and smuggled, saying: "Of this $ 350 million, about $ 20 million is made in Iran and produced by creative and knowledge-based companies; "So we can easily close the gap between $ 20 million and $ 350 million and produce products within our borders."

Toys, high-tech industry

The Secretary of the Soft Technologies and Creative Industries Development Headquarters, emphasizing that we have the necessities of this production, which is technical knowledge, raw materials and petrochemicals, in the country, rather than on the subject of toys and entertainment in the form of a creative industry and a "high-tech" industry, he regrets.

"Article 9 of the first note of the Production Leap Law, recently promulgated by the President, pays special attention to creative companies and creative innovation houses," he said. "In this way, these companies must pursue this market and this chain from idea to product."

Capability of creative companies

The head of the Center for Development of Soft Technologies and Creative Industries announces a turnover of $ 270 billion in the field of animation in the world; However, we have only $ 100 million from this turnover and at the same time, we have the best animators and animators in the country.

Parviz Karami also estimates the turnover of the gaming industry at $ 150 billion, of which our market share is about $ 600 million. In addition, the software turnover in the world is $ 200 billion, of which we have 10,000 billion tomans, which is produced by Iranian companies.

He mentions this issue and points out that we are witnessing this happening in other fields such as clothing, film, tourism, education and learning. He mentions a group of creative and innovative houses that have been formed especially in the field of education and learning they are active.

According to Parviz Karami, "That is why we entered into a dialogue with the Center for the Intellectual Development of Children and Adolescents and are creating the first creative house and innovation in this field with the coordination and assistance of the Center for Intellectual Development and by private sector companies, knowledge-based companies and creative companies."

Areas of soft technology and creative industries

The Secretary of the Soft Technologies and Creative Industries Development Headquarters, noting that these companies can enter this market and offer their products and services, also appointed the Vice Presidency of Science and Technology and the Center for Intellectual Development as a facilitator, monitor, regulator and overseer of the system. Sovereignty states.

Parviz Karami also covers the fields of activity of these companies, including the production of audio and video content, animation, film, comic strip, games, toys and entertainment, learning and education, advertising and marketing, design and architecture, social innovations, books, publishing. Announces visual arts, digital businesses, fashion and clothing, augmented reality, virtual reality, augmented reality, generalized reality, rehabilitation, health and sports.

Target market

"The target market of these companies is generally all groups and sections of society, but the target market of the creative and innovative house, which is with "The cooperation of the center is to be established, it is for children and adolescents."

 

Parviz Karami considers this market to be very large and wide and says: "Products in the field of children and adolescents in the world are available to countries such as the United States, Japan, Korea, Australia, France, Germany and some other countries. "However, we can also enter this market in proportion to our technological and innovative assets and produce standard products."

He also explains the market for products and services in this field: "These companies can produce their products and services in the first place, for the children and adolescents of our country, and then international markets, such as neighboring countries and the Persian Gulf in the beginning and later. "Other countries like Latin America, Africa and Southeast Asia should be targeted."

According to Hamshahri newspaper

Communication and Information Center in the Vice Presidency of Science and Technology